

Helping US, GCC, and International SaaS companies win their first $250k–$5M TCV contracts in the UKI & Europe.
Enterprise expansion into EMEA. Done properly. London-based commercial advisor helping high-growth software companies navigate the 18-month "trial-and-error" cycle and close their first wave of European enterprise revenue.The Track Record
Ex-President’s Club | Closed: NATO • Siemens • Airbus • Deutsche Bank • Continental.Why Work With Me
I’ve spent the past decade closing six- and seven-figure enterprise SaaS deals across the UK, Germany, and wider Europe. I understand the procurement processes, regulatory expectations, and internal politics that quietly stall most international expansion efforts.Companies don’t fail in Europe because their product is weak. They fail because enterprise buying in EMEA works differently.What I bring:Established Enterprise Access: Trusted relationships and warm pathways into Siemens-tier and Airbus-tier organizations.Strategic Deal Methodology: Mastery of MEDDPICC, Challenger, and multi-threading across Legal, IT, Finance, Security, and Procurement.Regulatory Fluency: GDPR, DORA, NIS2—I address the compliance expectations European buyers raise before they kill the deal.Proven Expansion Playbooks: I've built the "zero-to-one" revenue roadmap for US, APAC, and Middle East companies entering the European theatre.Who I Work With
I provide fractional leadership and strategic advisory to B2B software companies with strong home-market product-market fit (PMF) that are ready to go global.US Founders: Strategic "boots on the ground" for your first EMEA landing.GCC Scale-ups: Transitioning from MENA dominance to European enterprise contracts.APAC Software Firms: Navigating the cultural and regulatory nuances of the UK & DACH markets.Sector Expertise:AI & Data PlatformsAnalytics & Reporting SoftwareAutomation & Operational SystemsRecent Outcomes
Saudi FinTech: First UK enterprise pilot signed in 14 weeks (vs. 12-month average).Riyadh B2B SaaS: Senior Siemens Energy engagement secured in under 30 days.Dubai Logistics Tech: GDPR & DORA readiness roadmap + $400K qualified pipeline built in 90 days.The Reality of Expanding into Europe
Success in your home market does not guarantee success here. EMEA enterprise sales operate on a different set of rules:Procurement cycles often run 9–18 months.Compliance & Security questions surface much earlier than in the US or Middle East.Cold Outbound rarely penetrates European "C-level" without a warm, local intro.Multi-threading is non-negotiable; your "Champion" cannot win this alone.I’ve closed enterprise contracts with NATO, Siemens, and Deutsche Bank. I know the playbook that actually moves the needle inside complex European organizations.How I Help
1. Strategic Advisory (Fixed Engagement) A high-impact audit of your European GTM motion. We define your target profile, market entry sequencing, and build a localized enterprise sales playbook.2. Fractional EMEA Commercial Lead (Ongoing) I embed with your leadership team to accelerate traction. I open doors, shape the deal qualification process, and lead the multi-stakeholder navigation required to close your first 3-5 enterprise customers.If Europe or the UK is on your 2026 roadmap, the right early moves make a disproportionate difference.I’ll give you an honest assessment of your goals.Book Your 15-Minute Intro Call.